Logo & Branding
A branding project for Ayala Haiman, a talented and beloved friend of mine who designs beautiful jewelry with great passion and skill. Ayala has been doing this for several years now and I personally connect deeply with her style.
For this project, I utilized Adobe software – Illustrator, Photoshop, and InDesign.
CLIENT
Ayala Heiman – A Jeweler
PROJECT TARGET
Graphic Design – Logo & Branding
BRIEF
Logo, visual language & Branding for a jewelry designer and craft woman
Challenges
It was very important for me to infuse the branding with a sense of handmade craftsmanship, which is a defining feature of Ayala’s work.
The Process
I specifically emphasized the natural shapes and textures of the materials she uses, highlighting their raw beauty and imperfections.
Style Guide
In addition to the logo representing a unique and luxurious handcraft, the fonts I use also convey a handmade feel
Results
A jewelry boutique Brand, Owned by Ayala Heiman – a combination of traditional craftsmanship with modern innovation, creating stunning pieces that captivate the senses.
